Web 2.0, Usability and UX
The term "Web 2.0" was coined in 1999 by Darcy DiNucci. In her article, "Fragmented Future,". And then in 2004, the term start gaining it’s popularity when O'Reilly Media and MediaLive hosted the first Web 2.0 conference. Tim O'Reilly outlined their definition of the "Web as Platform", where software applications are built upon the Web as opposed to upon the desktop.
Web2.0 is nothing but the evolution of early web which was just static in nature and missing user participation. Web2.0 evolves as read-write web from web1.0 with user participation and thus generating content and business for the organizations.
As users have start participating to the web and start using it the new business models start coming up and usability and user experiences aka UX become the highest priority and the medium of generating means of the new media business.
We at GdZine build web application for our clients and provides and build strategy for user experience aka UX and review and provide solutions to enhance usability.
We use various proven techniques to enhance usability and user experience of a web application. HALLWAY TESTING: This is a proven method of testing and enhancing usability, here instead of using known testers generally few peoples from the end users have been engaged to test and report their point-of-views. Users are chosen randomly from the wide cross-sections of the end-users.
REMOTE TESTING: We at GdZine also practice this proven test coined by Jacob Nielson. For this type of testing we prepare special test surveys for the users and capture and record the feedback and their click or access methods and time taken. Then we provide the calculated mathematical data-sheets to our end client for evaluation along with the solutions to enhance or improvements.