Web Branding and Strategy

“A brand is the personality of a product, service or company and how it relates to key constituencies: Customers, Staff, Partners, Investors etc. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.”

-- Source Wikipedia

Web Branding is not about design a logo and put up a web site on the Internet. Brand is all about business. When we are considering brand building on web it involves a lot of processes. Building a brand, establishing it and maintaining it is a big challenge.

We at GdZine follow the best known methods for a brand building and promotion on web. It need a plan and a strategy devised from the goal of the organization.

We at GdZine follow the following methods to accomplish the goal of a brand building on web:

UNDERSTANDING ORGANIZATION: We send questionnaires to the organization to fill up and try evaluate and understand the goal, personality, ethos of the organization by this preset questions and some follow-up discussions via on-line collaborative methods.

IDENTIFYING TARGET AUDIENCE: this is very important part and where in general every organization has very vague idea. It is true that every organization wants to go large and wants to target as many of audience as possible. But true and realistically we try to gauge the potential and the market penetration of the organization.

TOUCH-POINT IDENTIFICATION: Identifying touch points are important too. After identifying touch points we start building mock-ups and start collaborative and iterative development of brand logo and there onwards we start building requirements of the web sites.

BRAND PROMOTION: With the help of data-sheets we prepare in our previous steps we start identifying key words and meta information research helps us pin-points the areas of brand promotions.

SOCIAL MEDIA: We also helps organizations promoting via social media sites like facebook, twitter, xing,linkedin etc depending on there target audience and key-focus-metric data sheet that we prepare in brand identification stage.